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One of the most conscientious rappers in the UK, Jay-D breaks new ground with his latest album ‘Before I Rise.’ While many rappers use their albums to describe a lifestyle which they live in their dreams, Jay-D’s latest release discusses real issues he has faced over smooth, melodic beats which feature impressive sampling. This album is as profound as it is radio-friendly. Jay-D has spent many years honing his craft and demonstrates his immense talent on this album. Tracks such as ‘Losing My Mind’ contain profound lyrics such as ‘if my reflection is the villain, who’s the hero.’ He directly addresses difficulties with mental health, a subject which is unfortunately as overlooked as much as it is suffered in society. Jokerr collaboration ‘Still Here’ discusses Jay-D’s struggles as he coped with relationship difficulties and bereavement at the same time, while ‘Remember Me’ discusses his rap success, created through sheer graft and determination. The astonishing and uncompromisingly honest assessment of his life which Jay-D offers on this album is relatable as it is imperfect, with high and low points, like everyday life. There is no glamourous veneer or exaggeration here. Everything is real. Jay-D covers topics that nobody else is willing to cover. Jay-D makes music because he wants to make a difference to his fans lives. Above Ave’s BB joins him for the album’s lead single ‘Pain Won’t Last,’ which acts as guide in overcoming adversity, making this clear. His music is designed to encourage others and has been well received. His break-out single ‘Monster’ was played thousands of times on Soundcloud and Lupe Fiasco collaborator Bishop G is a fan of his remarkable flow.